Shopify SEO Standards & Best Practices for eCommerce

Understanding the factors that influence the performance of Shopify’s SEO is essential. After we have defined SEO, we’ll discuss the things you can do to improve your Shopify SEO ranking.

What is SEO?

Wikipedia defines SEO (or search engine optimization) as “the process to improve the quality and quantity website traffic to a site or a webpage from search engines.” It targets both unpaid traffic and direct traffic.

Understanding SEO

This means that a website can be modified to attract customers via organic search. Although most SEO strategies are focused on Google’s search engine, Bing or Yahoo have their own rules about how websites will be judged and displayed. Optimizing your website for search engines other than Google will help you focus your SEO efforts.

Organic vs. Paid

SEO is different from paid search ads in the fact that once a website has been modified, there are no recurring fees to the chosen advertising networks. Paid advertisements can drive site traffic more effectively than organic search, but key performance indicators (KPIs), will be affected when the advertising budget has been spent. Organic media, on the other hand, will be there for years and continue to attract visitors.

How to Improve Shopify SEO

Search engines use specific factors to determine search engine ranking, similar to credit ratings. Let’s take a look at these factors in order to provide you with the best information. Also, we will discuss how to modify websites to comply with Shopify SEO standards.

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Website Security

Since 2014 , website security has been a ranking element for Google searches. It is essential that merchants provide high-quality security to ensure their customers’ privacy when accepting credit card payments via the internet.


Shopify provides best-in class security for all its customers. All merchants can use HTTPS encryption and an SSL certificate.

Shopify has a guide that will help you enable HTTPS encryption for your website.

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Payment Gateways

You have many options for payment gateways that you can use to collect payment from your Shopify store customers. Each one has its own pros and cons. These payment gateways include Stripe, Square and Paypal.


Indexing and Crawlability

Search engines “crawl all websites” periodically to provide new pages in search results. A search engine will assume that a website is easy to navigate if it is easier to crawl. These two tips will increase Shopify’s crawlability.



Send a sitemap for all major search engines, including Google, Yahoo, Bing, Yahoo, DuckDuckGo. Sitemaps give search engines a map of the links between web pages/URLs. Here is a guide for exporting a Shopify sitemap.


Some web pages cannot be found by search engines. These pages include order confirmation pages, employee access portals, gated content, and gated content. This will make it easy for search engines to find the robots.txt file provided by Google on pages you want to be indexed. This is the most crucial aspect of improving your Shopify store’s search engine optimization.

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Mobile & Tablet Breakpoints

Breakpoints are screen widths at which a website will adapt to fit the screen. Our team of developers and designers creates custom websites for clients. We ensure breakpoints are used for mobile, tablet, and desktop devices.

Every year, online purchases via mobile devices increase. OuterBox found that 79% of smartphone owners have made an eCommerce purchase using their mobile devices. This will impact your sales and SEO score.

These breakpoints are available in Shopify’s website templates. These breakpoints should be considered when developing a website.

Page Speed

Pagespeed is the time it takes for your website to load all elements. This will impact your search visibility on desktop and mobile devices, and affect Shopify SEO just like any other website. Below is a video that explains page speed and how you can improve it on Shopify.

Provide the Right Content

Public content can be a great way of targeting keywords you want to rank for.

Create new content

Search engines will also be able to see written, video, and photo content that is relevant to your brand. This is reflected in your Shopify SEO score.

Domain Age

Domain age is the time a website has been online. It also refers to how long it’s been indexed by search engines. Websites with older domains rank higher on search engines.

Although search engines don’t explicitly mention that age of a domain can affect SEO, our years of experience have shown it to be true. This is because search engines have seen previous clicks on links to your site that indicate to them that the result was relevant to their search query.

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You cannot modify the domain age of your website, but you can make sure you’re happy with the domain name to ensure it stays that way.


We hope you found this blog helpful in understanding Shopify’s SEO standards and best practices. As their business grows, eCommerce merchants must optimize their SEO. Our team of Shopify SEO specialists can assist you in improving organic search rankings across all search engines.



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