BigCommerce Support: How To Optimize Your Store

Your eCommerce store is now running BigCommerce. This SaaS eCommerce platform is used by more than 60,000 merchants as well as 2,000+ mid-market companies. Great choice!

Groove Commerce is a proud advocate for BigCommerce over the 14+ years we have been an eCommerce agency. The platform is ideal for brands that want to consolidate technical resources using SaaS.

BigCommerce Support Solutions

You may have encountered an issue with BigCommerce support, whether you are new to the platform or an experienced user. Our Custom BigCommerce Developer team can help you to solve any technical problems that may arise.

Integrations

BigCommerce can integrate with other apps found in the marketplace. The marketplace is full of third-party apps. It helps merchants unify their website’s frontend and backend, and it keeps them updated on new features and functionality that can improve UI/UX.

HubSpot & BigCommerce Integration

The Groove Commerce Development Team built an integration to enhance the possibilities of the platform as an Elite BigCommerce Partner Agency. We have shared clients with BigCommerce & HubSpot so we created a HubSpot and BigCommerce Integration for our customers to take advantage of their data.

Merchants can use this integration to:

Capture abandoned carts at BigCommerce
Customers should be followed up with after purchasing using personalized emails
Automate workflows for customizing content to different segments
Data management in bulk
BigCommerce Integration with Givex

This integration is for you if your eCommerce store falls within the restaurant industry, apparel sector, or any other industry that uses gift card. BigCommerce’s native gift card functionality allows merchants to sell gift certificates. However, a third-party tool will be required to sell physical gift cards online – if you have POS gift cards in-store.

The Givex Integration to BigCommerce was created by our team to enable merchants to sell e-gift and physical cards online. Customers can also make online and in-store purchases with the gift cards. Merchants who have a physical shop in addition to an online store will find this a big win.

BigCommerce AS400 Integration

eCommerce stores that operate in a B2B environment might have difficulties tracking inventory accurately and filtering orders. We have created this BigCommerce AS400 Intl. to allow merchants to connect their BigCommerce store with their AS400 ERP. What does this all mean?

These two items can be integrated to allow both the merchants and customers to see exact inventory and product availability. This integration allows the front-end to display the actual in-stock number for a SKU. The inventory updates automatically so that you can forget about the backend headaches. BigCommerce is the only way to place orders.

BigCommerce SEO Problems

It is possible to increase website traffic, leads, and conversions by improving your organic search presence. To optimize your website and content, use BigCommerce SEO best practice and the platform’s built in features.

Here are some of the common problems merchants face when trying to improve their organic searches rankings.

Limited Blog Functionality

BigCommerce stores have a default blog. Although this sounds great in theory, it is not an SEO benefit. Blogs published automatically on subdomains are not as authoritative or trustworthy.

Groove Commerce clients who host their sites on BigCommerce prefer to have their blogs hosted on other CMS platform like WordPress and HubSpot.

Site speed slow

Do you want to speed up your website? BigCommerce has a 1/3 second average response time, which is a great starting point. These are some helpful tips to help you get started.

Photos: Use 72dpi or 1250px
To automate redirects, go to Administration > Server Settings >301 Redirects
Use a content delivery network
Avoid using too many third-party applications

In this BigCommerce Site Speed Solutions Blog, we dive deeper into each point.

410 vs 404 Errors

When a user attempts to navigate to a URL or web page that is not available on the server, a 410 error occurs. The link is no longer available and will not exist again.

The 404 error means the page cannot be found. Although the web page is present on the server, the server cannot find it. There are a few reasons this could happen:

A link from your web page to another site is incorrect
Your web page has been removed or unpublished
You can change the permalink

These errors may not be ideal for BigCommerce SEO purposes but it is better to have a site with a 410 error rather than a website with a URL that has a URL that leads to a 404 error. BigCommerce doesn’t allow eCommerce websites to create more than 410 pages. However, the platform allows for 404s.

To fix a 404 error, you can use a 301 redirect. If you land on a page that displays 404 errors, a 301 redirect will automatically redirect you to the correct page. Users can still type the old URL and the 301 redirect will take them to the correct page.

Conclusion

These insights will help you optimize your website, improve KPIs, and increase conversion rates. Groove Commerce can help you with additional BigCommerce support and analysis BigCommerce pros & cons to optimize your eCommerce store. Please use the form below to contact us. We would love to know more about you and work with you to design, build and grow your eCommerce shop.

source https://www.groovecommerce.com/ecommerce-blog/bigcommerce-support/